Memorial Heights Villages / Houston, TX
About the Project
Memorial Heights is a Houston-area multifamily complex with a focus of attracting young, fashion-forward urbanites who gravitate toward sophistication and charisma. Thiel & Thiel was tasked with developing and executing tenant-only spaces, club rooms, and a striking leasing office to maximize the property’s effectiveness when cutting through the fat and standing out as a prime multifamily facility in this big city.
The Memorial Heights project is a perfect example of why it’s important to inject playfulness into the process of developing public- and renter-facing spaces for multifamily. It’s crucial that a property sets itself apart from the competition in a way that allows individuals to connect emotionally with the space. Otherwise, you risk blending in with a sea of similarity … go for for uniqueness, not sufficiency.